Our approach prioritizes user-centric methodologies to create intuitive and effective interfaces. By conducting thorough user research, including interviews and usability testing, we ensure our designs meet the specific needs and preferences of the target audience, resulting in enhanced user satisfaction and engagement.

1)  Establish an inviting and straightforward entry point for new listeners of African music.
‍2)  Design a streamlined yet cohesive interface that highlights the diversity of African music.
‍3) Develop a user experience that stands out distinctly from existing apps.

We developed a user flow to illustrate the journey from start to finish for users navigating the music listening experience. This visualization helps us understand user interactions and how they achieve their objectives within the product.

The launch of Jwompa 1.0 provided valuable insights from users:
‍
1) Users preferred a streamlined experience without overwhelming content choices.

2) Users expressed a preference for fresh and timely content experiences.

Redesign the app with a focus on curated content programming and a simplified discovery mechanism that requires just a few clicks.

After a series of iterations, we came up with a solution for that brings curated playlists  front and center whiles providing quick toggles to seamlessly switch between different genres and countries.